Leads from ten sources
Portal, ad, walk-in and channel-partner leads land in different inboxes, so duplicates pile up and some are never called.
Home / Real Estate CRM
CRM DEVELOPMENT · REAL ESTATE
A real estate CRM built for how property is actually sold
Leads arrive from 99acres, MagicBricks, Housing.com, Meta ads, hoardings and channel partners. Site visits, inventory, brokers and payment plans all have to line up. BluePeak builds a real estate CRM around your projects and your sales team, so no enquiry is untouched and every visit, booking and follow-up is tracked in one place.
Why generic CRMs struggle in real estate
Property sales have moving parts that a standard pipeline was never designed for.
Untouched leads
Leads are assigned, but follow-ups stay in 'to do'. Management cannot see which agent has acted on which lead.
Inventory lives elsewhere
Towers, floors, units and price lists sit in spreadsheets, so the sales team quotes from memory and blocks the wrong units.
What your real estate CRM includes
- Auto-capture from 99acres, MagicBricks, Housing.com, Meta and Google ads
- Duplicate detection across sources and projects
- Round-robin or project-wise lead assignment
- Follow-up tasks with reminders and escalation to managers
- Site-visit scheduling, reminders and visit feedback
- Inventory by project, tower, floor and unit, with live status
- Channel partner (CP) registration, lead tagging and brokerage tracking
- Bookings, payment plans and demand schedules
- Brochures, price sheets and location shared on WhatsApp
- Dashboards by project, source, agent and stage
Already using Buildesk, Sell.Do or another CRM?
You may not need to replace it. We often connect what you already have and close the gaps around it.
| Situation | What we recommend |
|---|---|
| Your CRM works and the team uses it | Keep it. We connect WhatsApp, portals and ads so leads land in it automatically. |
| Leads are assigned but follow-ups are missed | Add an accountability layer: reminders to agents, escalations to managers, daily reports. |
| Your process does not fit the CRM, or licences are expensive | Build a custom real estate CRM you own, with no per-user fees. |
How we build it
Map your sales flow
Enquiry, qualification, site visit, negotiation, booking and payments, project by project.
Design
Pipelines, inventory structure, CP rules, roles and dashboards designed around that map.
Build and connect
Portals, ads, website, WhatsApp and calling connected, so data flows in by itself.
Train, run and improve
Data migrated, team trained, and the system improved every month.
Results from real estate deployments
From BluePeak systems running for real estate clients in Greater Noida.
<10sFirst response to new leads
100%Leads captured and logged
6 daysTo go live
Anonymised where confidentiality applies.
Frequently asked questions
What is a real estate CRM?
A real estate CRM manages property leads from every source, assigns them to agents, tracks site visits, inventory, bookings and payments, and reminds the team to follow up, so no buyer is lost.
Can the CRM capture leads from 99acres and MagicBricks automatically?
Yes. Portal leads can be captured through their lead alerts or integrations and logged in the CRM within seconds, with duplicates detected.
Can it manage channel partners?
Yes. Channel partners can be registered, their leads tagged to them, and brokerage tracked against bookings.
How much does a real estate CRM cost?
Custom CRM projects start from ₹1,49,999, with no per-user licence fees. Connecting and automating an existing CRM costs less.
How long does it take?
A focused real estate CRM typically goes live in four to eight weeks. Integrations with an existing CRM can go live in one to two weeks.
Related services
See it working on your business
Book a free audit. We will map where you are losing leads today and show you exactly what BluePeak would automate first.